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  • ‘Souping’ becomes the best way to ‘juice’
  • ‘Souping’ becomes the best way to ‘juice’
    Melsey Kitchell (2006) ©
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‘Souping’ becomes the best way to ‘juice’

Thanks, in part, to glowing endorsements from the likes of Bill Clinton and Gwyneth Paltrow, juice has become a $5 billion industry. But as people become bored of simply drinking and look for something more substantial – but just as healthy – could souping be the answer?

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