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  • McDonald's goes hipster with McCafé
  • McDonald's goes hipster with McCafé
    The Corner by McCafé (2014) ©
SIGNAL

McDonald's goes hipster with McCafé

On the outside it looks like just another café. But the hipster-looking diner named The Corner in the inner-city Sydney suburb of Camperdown is actually a 'learning lab' for McDonald's. And it's a smart way of providing feedback on a new trendy menu for the fast food giant.

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