About 7,500 iconic red buses carry over six million London passengers each weekday - and with new Wi-Fi connectivity, commuters can catch up with work emails. But do they want to be ‘always on’? Will they miss their down-time staring out the window on the top deck of the 73?

Retailers are looking to the leisure industry to encourage longer visits and higher spending – treating their stores as part of a broader brand experience. Urban Outfitters' in-store bar will let customers relax during long shopping trips.

While stores rush to entice customers with complicated and often gimmicky in-store technology, hipster hangout Urban Outfitters has found a simple footfall magnet: phone charging stations for shoppers to use free of charge.

As shoppers move online, real-world stores are finding themselves with floor space to fill. Following the example of major players like Tesco, retailers are providing services to complement their existing offerings and enhance their core business.