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  • iPhones beat diamonds for Gen Y
  • iPhones beat diamonds for Gen Y
    Jorge Sanmartín Maïssa (2013) ©
SIGNAL

iPhones beat diamonds for Gen Y

“Diamonds are a girl’s best friend” is a mantra that many women lived by throughout the 20th century. But times have changed. For Millennials in particular, fine jewellery – just like cars, houses and health insurance before it – has become an unappealing investment.

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