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  • China's love affair with Korean beauty
  • China's love affair with Korean beauty
    Kwanhyen Park (2012) ©
SIGNAL

China's love affair with Korean beauty

The cosmetics market is growing in China, and fast – beauty products now outsell groceries in department stores. But it’s not American and European names capturing new ground. Chinese consumers are looking to South Korea for the most innovative and aspirational beauty buys.

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