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  • The Unapologetic Big Mac ad
  • The Unapologetic Big Mac ad
    Mcdonald's (2014) ©
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The Unapologetic Big Mac ad

McDonald’s promises a “brand transforming” campaign focusing on celebrating loving more. But the new Big Mac ad does more hating than loving, as it mocks kale-loving foodies. The only loving to be found here is the heart animation circling the signature “I’m lovin’ it” tagline.

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