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  • Authenticity for the ethical consumer
  • Authenticity for the ethical consumer
    Max Sat (2015) ©
SIGNAL

Authenticity for the ethical consumer

Online retailer Zady sells products with a story. Founded by Ms. Darabi and her friend Maxine Bédate, Zady sells clothes dyed in a 1869 family owned factory, paperclips from a 1931 stationery company and leashes from a company founded by two friends who met while walking their rescue chihuahuas.

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