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  • Gen Z turning their backs on drugs
  • Gen Z turning their backs on drugs
    chiesADIbeinasco (2012) ©

Gen Z turning their backs on drugs

Kids under 18 have been called iGeneration, Gen Tech and "the swipe generation". But with teenagers using less drugs and drinking less alcohol – even though they're less likely to think these substances are harmful – perhaps a more fitting label might be "Generation Straight-Edge."



  • Article image Are Generation Z just a bunch of squares?

    They don’t smoke, they don’t drink, and they want nothing more than to own a house and start a business. The kids of Generation Z may not even be 20 yet, but they've already earned a reputation as a bunch of squares. But are these digital natives really born to be mild?

  • Article image Can deregulated sports get Gen Z out of the digital playground?

    Playing footy, making dens and running around; deregulated sports were once at the heart of children’s day-to-day activities. But Generation Z has grown up in a digital playground. Can technology be used to put an element of spontaneity back into playtime?

  • Article image PewDiePie: why 30 million teens watch a guy play video games

    PewDiePie is the most subscribed channel on YouTube, and its creator makes more than £2 million a year on ad sales. He's one of YouTube's elite – a new generation of hyper-influential media moguls. But why are 30 million teens watching a stranger play video games?

  • Article image Why teens would rather be internet famous

    One in three teens claim they could make money by creating YouTube videos. The success of social media stars like Bethany Mota shows that celebrity endorsements aren't influential as they used to be. Today's teens want inspiration from cool kids who could easily be their mates.