Virtuous Living is tapping into the health-conscious crowd with gluten-free spice mixes made from organic, non-GMO ingredients. And focusing on the emotional side of food, 'hugs' and 'kisses' can also be found on the ingredients list.

In Australia, one in five women feel guilty when eating bread, and almost 40% would enjoy eating bread more often if healthy alternatives were more accessible. In August 2014, Bakers Delight introduced its ‘Healthy Loafstyle’ – a range of ‘health-orientated’ bread.

What will we all be eating in 2015? How will innovation within online deliveries continue to change how we shop for groceries? Why is ‘eating local’ becoming even more niche, and will we continue to eat quite so much kale?

Can our eating habits represent our identity? We sat down with Eating right in America author Charlotte Biltekoff to discuss how what we eat aligns with our aspirations and ethical codes, and our shifting perceptions of health.