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  • Chinese housewives drive e-commerce
  • Chinese housewives drive e-commerce
    Marco Monetti (2013) ©
SIGNAL

Chinese housewives drive e-commerce

“I give my thanks to China’s women,” says Alibaba chairman Jack Ma after a particularly profitable stint of online sales. “Women have much more consideration for others than men.” Yet studies have shown that China’s housewives are far more selfish online shoppers than Ma would believe.

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