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  • Auctioning the world’s first Fairmined watch
  • Auctioning the world’s first Fairmined watch
    Chopard (2014) ©
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Auctioning the world’s first Fairmined watch

In aid of Save the Children in December 2014 at Christie’s, the first ever watch to be made from ‘Fairmined’ gold – metal that was mined responsibly by miners that received fair payment – is to be auctioned for £32,000. Is this another example of consumers craving transparency?

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