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  • McDonald's lets people build their own burger
  • McDonald's lets people build their own burger
    McDonald's (2014) ©
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McDonald's lets people build their own burger

With McDonald's challenged by fast food chains like Chipotle and Subway – which emphasise fresher ingredients and let people choose what goes into their products – the burger chain is expanding the "create your own taste" option. But can it boost sliding sales?

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