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  • Car makers to become technology giants
  • Car makers to become technology giants
    Kyle May (2011) ©

Car makers to become technology giants

Fridges, thermostats and even locks have received the internet of things treatment, and in just 5 years, most cars and trucks will be connected to the internet too. But are people ready to make their cars another part of their mobile data plan?



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    Driving with a GPS device can be distracting. WayRay is a navigational system from Russia, which uses augmented reality to improve road safety – and with 27,000 road fatalities reported in Russia in 2012 alone, there's a space for products that encourage safer driving.

  • Article image What kind of driver are you?

    Gone are the days when owning a car was part of growing up. As car brands try to keep people interested in driving, the need for a genuine connection has never been greater. How can brands create a sense of being part of a car tribe? And what does the car you drive say about you?

  • Article image How car-hacking will change the way we drive

    To many, car-hacking sounds like an improbable danger from a distant future. But many new cars are connected to wireless networks, and are already vulnerable. Hacking is responsible for a third of car thefts in the UK. Is digital security now the car industry’s biggest challenge?

  • Article image London’s Wi-Fi Bus: keeping commuters connected

    About 7,500 iconic red buses carry over six million London passengers each weekday - and with new Wi-Fi connectivity, commuters can catch up with work emails. But do they want to be ‘always on’? Will they miss their down-time staring out the window on the top deck of the 73?