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  • Smartphones overtake TV as primary screen
  • Smartphones overtake TV as primary screen
    Lars Plougmann (2014) ©
SIGNAL

Smartphones overtake TV as primary screen

The days of the smartphone or tablet being a second screen are well and truly over. According to a report in 2014 by digital analytics firm Flurry, smartphones are now officially ahead of televisions in terms of time spent staring at them. So what does this mean for advertisers?

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