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  • Branded content pays to be transparent
  • Branded content pays to be transparent
    AmazingPhil ©

Branded content pays to be transparent

From Zoella to Bethany Mota, the most popular vloggers are attracting huge audiences, whether they're reviewing make-up and fashion or just making people laugh. And brands are looking to vloggers to advertise products, but is it a smart strategy if it's not transparent?



  • Article image The 4 to 9ers: Subway's YouTube sitcom for Gen Z

    Gen Z had eluded Subway. Teens are watching less live TV, so they don’t see its ads, and they don't like direct advertising. So Subway launched sitcom The 4 to 9ers, and the first season attracted 18 million viewers. But who wants to watch a TV show created by a fast food chain?

  • This kid makes millions on YouTube This kid makes millions on YouTube

    While UK vlogger Zoella has signed a book publishing deal with Penguin, who's the next generation of YouTube superstars? It might just be EvanTubeHD - the channel of an 8-year-old kid who's estimated to be earning close to $1.3 million a year through his viral videos.

  • People still trust branded content People still trust branded content

    Research from Vibrant Media has found that branded content is almost as trusted as editorial content - while 35% of people trust editorial content, branded advertorial content only lies 2% behind this at 33%. How will brands respond to this surprising revelation?

  • Article image PewDiePie: why 30 million teens watch a guy play video games

    PewDiePie is the most subscribed channel on YouTube, and its creator makes more than £2 million a year on ad sales. He's one of YouTube's elite – a new generation of hyper-influential media moguls. But why are 30 million teens watching a stranger play video games?