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  • ‘Vape’ is Word Of The Year 2014
  • ‘Vape’ is Word Of The Year 2014
    Daniel Riquelme ©
SIGNAL

‘Vape’ is Word Of The Year 2014

In 2012 it was ‘omnishambles’, in 2013 it was ‘selfie’, and in 2014 the Oxford Dictionary word of the year is 'vape'. Around 2.1 million adults in UK currently use e-cigarettes, and new ads mean we're 30 times more likely to see the word 'vape' than we were two years ago.

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