Digital is transforming how we eat. Anyone with a kitchen and a camera can take a picture, upload it and watch it spread in seconds. With millions of recipes and thousands of bloggers, nutritionists, and chefs at our fingertips, how is 'always on' information shaping our diet?

With half a billion wearable devices shipping in the next few years and going straight onto wrists, shoes, glasses and lapels, soon interacting with smart cities will seem as 'normal' as checking Facebook.

From understanding what exactly is in the coffee you’re drinking, to knowing how polluted the air in your back garden is, people are looking for microscopic details to feel informed. But who is this new curious group of people? And what will they do with this information?

People prefer wearable devices that are unobtrusive, fit into daily life and existing habits, and look stylish. But even if all these boxes are ticked, do they really want to wear technology on their wrists, faces and around their necks?