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  • A Russian bank loans cats for good luck
  • A Russian bank loans cats for good luck
    Sberbank ©

A Russian bank loans cats for good luck

How can mortgages be made more exciting? According to the biggest bank in Russia, it’s by giving away free cats. Sberbank is loaning cats to superstitious mortgage customers to help bring them good luck as they move into their new homes.



  • Article image Why it’s raining cats and dogs in the ad world

    The ad industry has fallen in love with cute animals. McVitie’s offers up 'Sweeet' kittens and puppies, O2 has a cat acting canine, and Three has featured both a moonwalking pony and a hilariously-dressed pug. But why do puppies, ponies and penguins mean such serious business?

  • Article image Which bank services will make you switch?

    With UK consumer confidence increasing, competition among banks is stronger than ever. Austerity has left consumers cautious, while 24/7 banking has given more access and control over personal finance. But what do people want, and how can banks entice them to switch?

  • The Russian bank that pays you to keep fit The Russian bank that pays you to keep fit

    Russian bank Alfa-Bank is offering customers a bank account that has the potential to benefit both their wallet and their waistline. The more that a customer exercises, the more profitable and efficient their account becomes – the healthier they get, the wealthier they get.

  • Article image Creature comforts at Lady Dinah's Cat Emporium

    Seeing an opportunity to unite cat-lovers with their feline friends while supporting the local community, Lauren Pears is opening Lady Dinah’s Cat Emporium: London’s first cat café.