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  • Harley-Davidson targets India's Gen Y
  • Harley-Davidson targets India's Gen Y
    Harley Davidson India (2014) ©
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Harley-Davidson targets India's Gen Y

What do you think of when you consider India’s roads? Potholes? Heavy traffic? Maybe a tuk-tuk? Harley-Davidson is scrapping this image when it talks to young Indian urbanites, instead calling on its iconic heritage to introduce ‘leisure riding’ culture to a new market.

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