'Unhotel' service onefinestay allows well-heeled travellers to live like locals in luxurious surroundings. A concierge service and careful property curation provide value at a time when comparison sites are seeing hotels lose their spark.

Gone are the days where intrepid travellers would touch down on foreign soil without having any clue how to get around. In today's hyperconnected world, travellers are able to thoroughly research, itemise and plan their holidays on a level that's never before been possible.

While luxury brands move away from the ‘stuffy’ traditions, a new breed of hotels that spans the entire price spectrum is competing to meet the needs of the digitally dependent Millennials. But how is such a long-standing industry redefining itself to meet the needs of Gen Y?

The traditional hotel star rating doesn't work for Millennials. But from updating décor to offering choice and control, Marriott International is rethinking their business model in a $60m rebrand that focuses entirely on the Millennial mindset.