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  • Making people work for a digital experience
  • Making people work for a digital experience
    Reid beels ©
SIGNAL

Making people work for a digital experience

What if it isn’t love that leads to labour, but labour that leads to love? ‘The IKEA effect’ explains the disproportionate sense of pride and ownership we feel for self-made objects. And it’s busy at work in the digital sphere, underlying the success of many digital products.

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