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  • Give to charity by commuting to work
  • Give to charity by commuting to work
    TFL ©

Give to charity by commuting to work

Launched in October 2014, Penny for London is an initiative that lets Londoners give to charity just by using their contactless cards to get the bus or Tube. The partnership between Barclaycard and the Mayor of London makes it easier than ever to donate to charity.



  • Article image The new age of armchair philanthropy

    People are willing to show support for social causes – provided they don't have to do much - and brands are finding new ways to tap into the strength of the herd. By re-engineering menial actions – from buying body lotion to having sex – there are ways to reward everyone.

  • Give to charity through Spotify Give to charity through Spotify

    GuiltyPledgers is a new app for Spotify that charges people a donation to charity to add a song to a shared playlist on Spotify. By integrating giving to charity in a behaviour that is already engrained, engagement becomes easier and more natural.

  • Unicef challenges Millennials Unicef challenges Millennials

    UNICEF is challenging Millennials to unplug, and donating water to those in need for every ten minutes they can go without reaching for their device. It's a smart campaign to target a mobile-happy generation who likes to save the world on the side.

  • Contribute to science in your sleep Contribute to science in your sleep

    A Samsung-powered Android alarm app helps researchers at the University of Vienna find cures for diseases. It harnesses your phone's processing power at night while charging to crunch protein calculations and send them to the researchers via Wi-Fi.