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  • Cheetos caters to Hispanic soccer fans
  • Cheetos caters to Hispanic soccer fans
    CheetosChannel ©
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Cheetos caters to Hispanic soccer fans

With 18.2 million Americans watching the US play Portugal in the 2014 World Cup on ESPN alone, the country's interest in soccer is continuing to grow. Tapping into this enthusiasm, Cheetos is launching a campaign featuring its own soccer team, Los Cheetahs, and a tournament.

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