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  • L'Oréal targets the multicultural market
  • L'Oréal targets the multicultural market
    Carol's Daughter ©
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L'Oréal targets the multicultural market

Broadening its reach to a more diverse customer base, L'Oréal has purchased Carol's Daughter, a brand known for producing natural hair products for "women of colour". The acquisition will help L'Oréal build a dedicated multicultural beauty division and tap into a new market.

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