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  • Designer make-up is the new fashion
  • Designer make-up is the new fashion
    Gucci ©

Designer make-up is the new fashion

With the launch of Gucci’s long awaited make-up collection in October 2014, a new shift is gripping the make-up market. Designer associations with beauty are challenging the dominance of celebrity, and offering new growth for luxury brands.



  • MAC concept store attracts youth MAC concept store attracts youth

    How do you get selfie-taking tweens into your beauty store? Make it about them. That’s the line MAC Cosmetics is taking with its new youth concept store in Orlando, which, after just a few months in operation, is now among its top five performing stores in North America.

  • Article image What does ‘beauty’ really mean?

    With 350 million photos uploaded to Facebook every day, people are creating and looking at more images of themselves today than at any other point in history. And as our lives become permanently on display through the growth of social media, it’s changing how we see ourselves.

  • Article image What does luxury look like?

    What is luxury? How does strategy in the luxury sector work? And what can it teach other brands? Marco Bevolo, one of the authors of Premium by Design: how to understand, design and market high end products, provides a vision of the business of prestige, desire and seduction.

  • Consumers reinvesting in beauty Consumers reinvesting in beauty

    The NPD Group has reported that the US prestige beauty business increased 7% to $10.2 billion in 2012. The trend shows that people are willing to spend more when it comes to beauty, with makeup sales increasing by 7% and fragrance up by 5%.