80% of internet users have searched for health information online because it's more convenient and discreet than paying the doctor a visit. But who would go on Facebook to research that unusual rash? This is exactly what the social network wants you to do in the future.

With 70 million Americans struggling to find the right doctor each year, BetterDoctor matches a person with the right doctor in minutes. The company recently won the Demo Showcase competition at the startup conference Slush 2013.

HealthTap is a website and smartphone app that allows users to quiz doctors about health concerns and get prompt answers to their queries. It is part of a growing trend of using technology to empower people to better manage their own health.

As greater numbers of people take to Googling their symptoms and swapping health advice, we quiz five women in London about their attitudes to healthcare, doctors and alternative medicines.