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  • Webrooming is the new showrooming
  • Webrooming is the new showrooming
    Daniel Koebe ©
SIGNAL

Webrooming is the new showrooming

A study published by GfK has shown that the number of people 'showrooming' - researching a product in a physical store before buying it online - has fallen from 37% to 28%. Instead, 'webrooming' is growing - researching a product in-store, and then buying it.

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