Signal22 Oct 2014
Wearables still seen as ‘just’ fitness trackers

Wearable tech enjoys a lot of hype, but do people really understand it? As the Apple Watch release grows nearer, sluggish sales of existing smartwatches suggest perhaps not. Now, a survey shows wearables are still seen primarily as fitness trackers or ‘gadgets for geeks’.

Wearables still seen as ‘just’ fitness trackers