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  • Luxury brands adapt to survive in Brazil
  • Luxury brands adapt to survive in Brazil
    Gustavo Gomes ©
SIGNAL

Luxury brands adapt to survive in Brazil

When Brazil’s economy boomed and its millionaires multiplied, it looked, to luxury brands, like their next big market. But for the big names who have moved in, results have been mixed. Now they’re learning to adapt to the habits that make Brazilian consumers unique.

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