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  • Luxury brands adapt to survive in Brazil
  • Luxury brands adapt to survive in Brazil
    Gustavo Gomes ©

Luxury brands adapt to survive in Brazil

When Brazil’s economy boomed and its millionaires multiplied, it looked, to luxury brands, like their next big market. But for the big names who have moved in, results have been mixed. Now they’re learning to adapt to the habits that make Brazilian consumers unique.



  • Article image I Love Mall: shopping in a virtual world

    Brazilians have a long-running love affair with malls. There are currently 503 shopping centres across the nation, earning a total revenue of R$129 billion in 2013. Can an e-commerce platform that promises to be a virtual mall entice Brazilians to spend online?

  • Article image Bankrupted by designer bags

    As emerging economies transform the consumer base for high-end goods, luxury is moving out of range of all but the very richest. The fashion industry is rushing to fill the gap, as the notion of aspiration is remodelled to appeal to a diverse range of consumers – and budgets.

  • Article image A cultural snapshot of Brazil

    Are Brazilians still football obsessed? And are big bums still the beauty standard? In our 2014 / 15 cultural snapshot of Brazil, we demystify cultural myths, shed light on the country’s economic outlook, and explore the emerging and established trends across eleven sectors.

  • Article image Online retail in Latin America: Brazil

    Ulysses De La Torre looks at the dominant trends in Latin America's fast-growing e-commerce market, and presents an overview of Brazilian online retail.