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  • Whole Foods measures environmental impact
  • Whole Foods measures environmental impact
    Whole Foods ©

Whole Foods measures environmental impact

Whole Foods has implemented a ratings system for its fruits, vegetables and flowers that provides people with information on environmental impact. Factors like water use, waste management and pesticide use will be provided to give transparency.



  • McDonald's busts myths about its food McDonald's busts myths about its food

    "At what point in the process do we inject the pink slime?" asks former MythBusters host Grant Imahara. As part of its new US marketing campaign, McDonald's is opening the doors to its food production system through a multi-pronged campaign called "Our food. Your questions".

  • Article image SCiO: know exactly what's in the food you’re eating

    From understanding what exactly is in the coffee you’re drinking, to knowing how polluted the air in your back garden is, people are looking for microscopic details to feel informed. But who is this new curious group of people? And what will they do with this information?

  • Article image Chipotle: emotional eating?

    People want big brands to consider the planet as well as their patrons. Chipotle is ahead in this game, with its hybrid campaign The Scarecrow demonstrating the power of storytelling.

  • Article image Happy calories: Coca-Cola takes control of the obesity debate

    If obesity is an international crisis, sugar is increasingly cast as the chief villain. In response, Coca-Cola has thrown itself into the drive for collective health improvement.