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  • Artisan cola, brought to you by Pepsi
  • Artisan cola, brought to you by Pepsi
    Pepsi ©

Artisan cola, brought to you by Pepsi

With its glass bottle, mid-century typeface and metal cap, Caleb’s Kola looks like the kind of artisanal fizz you’d expect to buy in select parts of Brooklyn. But beneath its whimsical garb, Caleb means serious business: it’s the latest offering from soft drink giant Pepsi.



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    Around 90% of people worldwide consider spirits to be an affordable luxury. No longer is drinking vodka, rum and gin just a means of intoxication – it's an experience to be savoured. But with the definition of ‘craft’ unclear, is it becoming little more than a marketing tag?

  • Is that really craft beer you’re drinking? Is that really craft beer you’re drinking?

    Catering to the growing group of craft beer fans, the Craft Check app lets drinkers scan a barcode to find out if their beer is really from an indie brewer. If it is, the app congratulates you - but if it’s ‘crafty, not craft’, it warns you that you're drinking an imitation.

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    There's a renaissance in craft brewing, fuelled by the thirst of a new breed of drinker. A growing tribe of 'beer hunters' are looking beyond the ordinary, and searching for something more.

  • Article image Purity and perfection at The Barn

    As terms like ‘artisan’ become diluted, discerning foodies are flocking to specialist producers like Berlin-based coffee shop The Barn, whose pride and expertise borders on arrogance.