No sugar, no milk, no laptop, no babies – The Barn in Berlin is a coffee shop only for connoisseurs. As terms like ‘artisan’ become diluted, discerning foodies are flocking to specialist producers whose pride and expertise borders on arrogance.

At the heart of the renaissance in craft brewing is the increasing thirst for lovingly crafted beers from a new breed of drinker: the 'beer hunter'. This growing tribe is looking beyond the ordinary, and searching for something more.

Catering to the growing group of craft beer fans, the Craft Check app lets drinkers scan a barcode to find out if their beer is really from an indie brewer. If it is, the app congratulates you - but if it’s ‘crafty, not craft’, it warns you that you're drinking an imitation.

Around 90% of people worldwide consider spirits to be an affordable luxury. No longer is drinking vodka, rum and gin just a means of intoxication – it's an experience to be savoured. But with the definition of ‘craft’ unclear, is it becoming little more than a marketing tag?