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  • Artisan cola, brought to you by Pepsi
  • Artisan cola, brought to you by Pepsi
    Pepsi ©
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Artisan cola, brought to you by Pepsi

With its glass bottle, mid-century typeface and metal cap, Caleb’s Kola looks like the kind of artisanal fizz you’d expect to buy in select parts of Brooklyn. But beneath its whimsical garb, Caleb means serious business: it’s the latest offering from soft drink giant Pepsi.

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