After years of speculation, Amazon finally announced the Fire Phone in June 2014, featuring stereoscopic glasses-free 3D. Its biggest talking point was Firefly – a visual and audio 'Shazam' that lets you buy whatever you scan directly from Amazon. But do people really want this?

With the spread of technology, companies are exploring the ways household chores can be made more bearable. Amazon is appealing to grocery-hating mothers everywhere with Amazon Dash – the kitchen assistant intended to do for the shopping list what Kindle did for the e-book.

Personalised subscription services are big business. From Spotify for music to Birchbox for beauty, people expect brands to really 'know' them. Amazon has launched a subscription service that aims to do the same thing for books. Kindle Unlimited will cost $10 a month.

It's estimated that the 3D printing market will be worth $8.41 billion by 2020 - and Amazon is getting a head start. The e-commerce giant has launched a dedicated section of its site that offers over 200 unique print-on-demand products that can be personalised.