As blame for the world's economic, social and environmental woes coalesces around the twin foes of self-interest and short-sightedness, a movement for a new business model built on responsibility and longevity has emerged.

From Just Giving Facebook updates to wearing H&M’s Conscious Collection, public displays of philanthropy have become a symbol of status. But does it really matter that these new do-gooders are motivated only by people seeing them do good if the outcome is still positive?

Between 30% and 50% of the world’s food is wasted. As food concerns and interest in ethical living continues to grow, are we becoming more open to eating less-than-perfect ‘ugly fruit’ or dining at a ‘past its sell-by date’ restaurant? But is food waste really good enough to eat?

The sportswear company has launched InCycle products, which are entirely biodegradable or recyclable. For example, the Puma Backpack is made of polypropylene and the Puma Track Jacket can be turned back into polyester granulate.