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  • Importance of social media shopping wanes
  • Importance of social media shopping wanes
    Giuseppe Milo ©
SIGNAL

Importance of social media shopping wanes

Facebook and Twitter might be hitting the headlines as they introduce 'buy now' buttons but new research suggests caution might be in order when it comes to the hype surrounding social media and retail  it’s importance in the shopping journey has been declining since 2012.

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