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  • Baby Boomers favour free shipping
  • Baby Boomers favour free shipping
    Keith Williamson ©
SIGNAL

Baby Boomers favour free shipping

Everyone loves saving that little bit extra when they shop. Marketers have a number of techniques at their disposal; free shipping, 10% off or BOGOF for example. Research shows that the discounts you are drawn to and prefer actually change with age.

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