Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • AR offers a better store experience
  • AR offers a better store experience
    Sergey Galyonkin ©
SIGNAL

AR offers a better store experience

Pizza boxes becoming screens, and decorating your home with virtual furniture sounds fantastical, but it already exists through augmented reality. Brand experiments with this technology have led to mixed results. Is augmented reality relevant for bricks and mortar stores?

Related

  • Immersive journalism with virtual reality Immersive journalism with virtual reality

    Dubbed ‘news for the Minecraft generation’, the first major project to let readers experience a news story in virtual reality has been launched in France, as journalists move from storytelling to building immersive 'story experiences' to attract young readers.

  • Oculus VR acquired by Facebook Oculus VR acquired by Facebook

    The company has been bought for $2 billion. With an angle to keeping a finger on the pulse of emerging technologies, Mark Zuckerberg has announced that the companies intend to develop virtual reality outside of gaming, into communication, entertainment and more.

  • Article image Disney's REVEL adds touch to virtual reality

    REVEL is a new form of technology that changes the way real objects feel by seamlessly superimposing virtual textures onto them, manipulating the human sense of touch.

  • Augmented reality bottles Augmented reality bottles

    Billington Cartmell advertising agency, several musicians, and an app developer have collaborated on Lucozade Energy’s latest campaign, creating drink bottles that launch videos through an augmented reality (AR) smartphone app.