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  • Twitter could be the future of TV ratings
  • Twitter could be the future of TV ratings
    Robert S. Donavon ©
SIGNAL

Twitter could be the future of TV ratings

Over half of us use a mobile device while we watch TV - so second screens are becoming the norm. As a result, a research paper called A Year in the Life of TV has found that Twitter, not ratings, might actually the best way to measure a TV show's popularity.

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