The focus on personal health has been one of the dominant trends of the past few years. This report explores how as people's behaviour adapts to current technologies, it is beginning to reveal itself in fresh and exciting new ways.

Smell is the most evocative of senses, and can have powerful effect on behaviour. Ode uses different scents to help late-stage dementia sufferers to remember to eat – around 50% of dementia patients suffer from weight loss and malnutrition.

People are beginning to keep track of their own data and using it to wrestle back control of their fragmented lives; we spoke with five people about their own experiences of data tracking and the insights they have gained as a result.