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  • The fashion brand with its own fandom
  • The fashion brand with its own fandom
    Black Milk ©
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The fashion brand with its own fandom

Fandoms are usually formed around films, music stars or books. But for the ‘Sharkies’, devoted followers of Australian clothing brand Black Milk, the allure of distinctive printed lycra is enough. The community they formed is helping shift 2000 pairs of leggings a day.

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