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  • MTV launch subculture music channel in India
  • MTV launch subculture music channel in India
    Pepsi MTV Indies ©
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MTV launch subculture music channel in India

MTV has expanded its presence in India with a new channel called Pepsi MTV Indies, highlighting local subcultures, including music, film, art and comedy. Targeted at Gen Z, the channel aims to showcase a variety of Indian talent, from street buskers to electro rock bands and graffiti artists.

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