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  • Touch ID makes for seamless m-commerce
  • Touch ID makes for seamless m-commerce
    Apple ©

Touch ID makes for seamless m-commerce

With the release of Apple's iOS 8 in September 2014, Touch ID - the fingerprint sensor functionality on iPhone 5 and 6 - is coming to the forefront. As well as adding an extra layer of security, some brands are seeing the sensor as an opportunity to enhance m-commerce.



  • Article image Facebook Buy button: shopping from your newsfeed

    Only 0.6% of online shopping is driven by social media, compared to e-mail, which drives 27%. Can Facebook’s Buy button, integrated into newsfeeds, encourage people to spend more when they're on social media? And are retailers really welcome on such a personal platform?

  • Twitter adds a Buy Now button Twitter adds a Buy Now button

    Social media has long been explored as a retail platform, from peer-to-peer selling Facebook group Wavey Garms to shopping via Pinterest. In June 2014, tweets from shopping site The Fancy appeared with a ‘Buy Now’ button, letting customers buy directly from Twitter timelines.

  • Vogue's Instagram is becoming shoppable Vogue's Instagram is becoming shoppable

    Is Instagram becoming the new shopping centre? It seems so, since one of the biggest names in fashion publishing – Vogue – is making its Instagram feed 'shoppable'. But can Vogue translate its 1.9 million followers and reputation as a taste-maker into significant sales?

  • Article image Wavey Garms: the coolest group on Facebook?

    Facebook group Wavey Garms is a place to sell second-hand designer clothing – but not everyone gets accepted. With over 1,000 membership requests every week, what’s drawing the numbers?