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  • Facebook tests a 'super-privacy' app
  • Facebook tests a 'super-privacy' app
    F Delventhal ©

Facebook tests a 'super-privacy' app

After revelations concerning unsolicited emotional experiments being carried our on unsuspecting members, Facebook has been trying to regain the trust of its audience. It's created Moments - an app focused on super-private sharing of photos, updates and videos.



  • Article image How anonymous brands fare in the age of the overshare

    While many brands thrive on the traditional notion of being personable and attainable, others flourish by being 'faceless'. But from Maison Martin Margiela’s undisclosed designers to Muji’s minimalist homeware, how are these anonymous brands faring in the age of the overshare?

  • Messaging strangers with Fling Messaging strangers with Fling

    There are 50 billion messages exchanged every day via WhatsApp alone, and there are countless alternative messaging platforms. But what if you wanted to chat with strangers? Fling offers you the opportunity to fire your messages off to 50 people at random.

  • Article image Social networking in secret

    The growing number of anonymous communication platforms highlights the importance and scale of the desire for privacy online. Anonymity has gained a sense of authenticity and safety – and only by understanding this can brands continue to communicate effectively.

  • Article image Backchat: experimenting with anonymity

    Younger generations see anonymity as something that can be surrendered for benefits. Messaging app Backchat initially hides your identity, slowly revealing it as you interact with others.