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  • Data-mining for the perfect bra
  • Data-mining for the perfect bra
    True&Co ©
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Data-mining for the perfect bra

The ‘intimate apparel’ market in the US is worth $11 billion, and Victoria’s Secret accounts for half it. But according to online bra retailer True&Co, only one in five women is looking for the kind of bra that Victoria's Secret sells. So what bras do women really want to wear?

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