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  • Data-mining for the perfect bra
  • Data-mining for the perfect bra
    True&Co ©

Data-mining for the perfect bra

The ‘intimate apparel’ market in the US is worth $11 billion, and Victoria’s Secret accounts for half it. But according to online bra retailer True&Co, only one in five women is looking for the kind of bra that Victoria's Secret sells. So what bras do women really want to wear?



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    In just five years, Shoes of Prey customers have personalised over 10 million pairs of shoes, from ballet flats to gladiator heels, and annual revenue is nearing $10 million AUD. But what makes designing your own pair of snakeskin peep-toe wedges so appealing to Australian women?

  • Article image Mink: 3D-print a colourful new make-up kit

    The make-up aisles of today's pharmacies are a bright spectrum of colour – but there's always that one perfect shade of lipstick no company seems to make. Harvard Business School graduate Grace Choi is eliminating this irritation with Mink – a 3D printer just for make-up.

  • Article image Julep: crowdsourcing beauty

    Online beauty start-up Julep is an internet phenomenon, targeting women of all ages who are genuinely passionate about beauty products and want their opinions and expertise to count. But what’s attracting so many women to sign up?

  • Article image Mass Customisation, two decades on

    Joe Pine talks about how since the publication of his book Mass Customization almost 20 years ago, brands have been doing their best to catch up.