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  • UK home baking is in decline
  • UK home baking is in decline
    Andrea Goh ©
SIGNAL

UK home baking is in decline

While The Great British Bake-Off attracted more viewers than an England football match in September 2014, baking in the UK home is steadily declining. While over 85% of UK adults baked at home in 2013, this figure dropped to just over three quarters (77%) in 2014.

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