A campaign by South African craft brewery Garagista Beer Company pokes fun at a large part of its target market - hipsters. With craft breweries growing around 10.9% over the last decade, its popularity has moved far beyond the hipster, and Garagista wants to leave them behind.

Catering to the growing group of craft beer fans, the Craft Check app lets drinkers scan a barcode to find out if their beer is really from an indie brewer. If it is, the app congratulates you - but if it’s ‘crafty, not craft’, it warns you that you're drinking an imitation.

According to the Brewery Manual 2010, Britain is experiencing a renaissance in the craft and micro-brewing sector. We speak to five craft beer lovers in a tiny specialist pub in London.

The Scottish craft brewery BrewDog has launched #MashTag, a beer with a recipe created by popular vote. The brewery let fans decide what the beer would taste like by holding votes on Twitter to choose the malts, hops and alcohol content.