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  • Future films could be shoppable
  • Future films could be shoppable
    The Take ©

Future films could be shoppable

Films are full of beautiful things. What if you could buy them while you watched? That’s the plan of New York start-up The Take. They’re promising a future where everything you see on screen can be yours - whether it's the leading lady’s shoes, or a holiday on location.



  • eBay's shoppable Fashion Week hub eBay's shoppable Fashion Week hub

    Whether it's shoes, clothes and accessories on a model or the latest living room setup, shoppable images let people visualise how a product will fit their own style and environment, and make a purchase at a click of a mouse. eBay is taking this concept to New York Fashion Week.

  • Vogue's Instagram is becoming shoppable Vogue's Instagram is becoming shoppable

    Is Instagram becoming the new shopping centre? It seems so, since one of the biggest names in fashion publishing – Vogue – is making its Instagram feed 'shoppable'. But can Vogue translate its 1.9 million followers and reputation as a taste-maker into significant sales?

  • Are hotels becoming shoppable? Are hotels becoming shoppable?

    As more guests ask "where can I buy this bedding?", hoteliers are realising they can sell more than a temporary place to stay. They’re taking their role as showrooms for other lifestyle brands more seriously, introducing the idea of the 'shoppable' hotel.

  • Article image Wavey Garms: the coolest group on Facebook?

    Facebook group Wavey Garms is a place to sell second-hand designer clothing – but not everyone gets accepted. With over 1,000 membership requests every week, what’s drawing the numbers?