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  • Brits would eat meals based on their DNA
  • Brits would eat meals based on their DNA
    Jameziecakes ©

Brits would eat meals based on their DNA

Experts believe that interest in DNA-based nutrition is set to increase in the UK. Already over 10% of food consumption is driven by a desire for personalised products, a number which rises to 15% of Boomers, who are particularly aware of their daily health needs.



  • Article image Believe Cereal: a beauty regime in a bowl

    Morning beauty regimes often leave no time for food; over 40% of UK adults skip breakfast. Believe ‘beauty cereal’ is packed with vitamins to nourish hair, skin and nails. The nutricosmetic market will be worth over $4 billion by 2017, but can we really eat our way to beauty?

  • Drinking to good health Drinking to good health

    With beauty brands launching creams to combat signs of ageing and people constantly looking for better ways to look after their skin, companies are designing products to remedy today's busy lives. Beauty drinks packed with vitamins and collagen are increasingly popular.

  • Article image SCiO: know exactly what's in the food you’re eating

    From understanding what exactly is in the coffee you’re drinking, to knowing how polluted the air in your back garden is, people are looking for microscopic details to feel informed. But who is this new curious group of people? And what will they do with this information?

  • Article image Electronic skin patch: painkillers tailored to you

    In a world where products and clothes are designed to fit every body shape and size, why does medicine still use ‘one size fits all’? Is wearable technology finally advancing to provide a more bespoke healthcare service and more personalised medicine?