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  • eBay's shoppable Fashion Week hub
  • eBay's shoppable Fashion Week hub
    SamsungTomorrow ©

eBay's shoppable Fashion Week hub

Whether it's shoes, clothes and accessories on a model or the latest living room setup, shoppable images let people visualise how a product will fit their own style and environment, and make a purchase at a click of a mouse. eBay is taking this concept to New York Fashion Week.



  • Vogue's Instagram is becoming shoppable Vogue's Instagram is becoming shoppable

    Is Instagram becoming the new shopping centre? It seems so, since one of the biggest names in fashion publishing – Vogue – is making its Instagram feed 'shoppable'. But can Vogue translate its 1.9 million followers and reputation as a taste-maker into significant sales?

  • Article image Awear Solutions: shopping from a stranger’s back

    Israeli start-up Awear Solutions is making awkward 'where did you get that bag?' interactions a thing of the past with an app that lets you scan strangers’ outfits on the go, taking you to the original purchase site. But given that it relies on brand and customer co-operation, does it have growth potential?

  • Article image Sass & Bide: stepping inside the world of fashion

    Australian women’s fashion retailer Sass & Bide launched its Spring 2014 campaign with the world’s first interactive, shoppable ‘3D’ advert, FREETOWN. But as digital and luxury continue to merge, will it dilute or magnify exclusivity?

  • Article image How The Hunt makes social media shoppable

    Images on the internet often feature desirable content – but no place to buy it. The Hunt has set out to tackle the problem by providing a new and interactive online shopping experience.