A third of the 10,000 Boomers turning 65 each day are entering retirement single. The thought of being shipped off to live in a retirement home is unthinkable for many – but The Golden Girls Network offers house sharing for older single women who are still young at heart.

While people aged over 65 have become the fastest-growing demographic on social media, few brands have made the leap to properly try to engage them. Ally Bank is tapping this opportunity with a 'see what sticks' approach that runs across YouTube, Twitter and more.

Between warm weather, rich local culture and one of the best healthcare systems in the world, it's not surprising that Mexico is an increasingly popular retirement destination. Yet what's more interesting is the rising interest in spending old age not on land, but at sea.

Single women in their fifties are defying stereotypes by travelling, dating and starting their own businesses. This presents opportunities for products, services and brands ready to tap into the demographic's new-found sense of adventure.