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  • Are Millennials over McDonald’s?
  • Are Millennials over McDonald’s?
    Flickr ©

Are Millennials over McDonald’s?

As McDonald’s sees sales slump, new reports suggest the brand is losing relevance with younger diners, as fast casual chains like Chipotle and Five Guys are seen as delivering better quality, fresher and healthier fare. Are Millennials over McDonald’s?



  • Article image U.S. Taco Co.: Instagram-ready tacos

    The American appetite for fast food is waning. Instead, people are hungry for experiences. In response, fast food chain Taco Bell has launched an upmarket Mexican-American restaurant brand, aimed at a Millennial demographic demanding fresh, gourmet food in a casual setting.

  • Article image Chipotle: emotional eating?

    People want big brands to consider the planet as well as their patrons. Chipotle is ahead in this game, with its hybrid campaign The Scarecrow demonstrating the power of storytelling.

  • KFC Eleven: premium fast food KFC Eleven: premium fast food

    KFC is launching a new concept restarant to cater to the 'fast casual' crowd, featuring lunch and dinner meals, a slightly more upscale atmosphere and a menu that's focused on fresh produce and premium ingredients.

  • Article image Foodies vs. Big Food: a healthy debate?

    With a powerful elite of foodies taking to social media and demanding all things 'local, 'real', and 'independent' how can 'big food' challenge the perception that they're part of the problem?